Avoid duplicate content

Why not to copy/paste information between pages of your site. (Or from anyone else's.)

If you directly quote from another web page, search engines will notice, and your website will suffer a rankings penalty as a result.  (Even if it's not an "official" sanction, you are competing directly for the same search keywords with identical content and your rankings won't be as high as they could be.)  It is much better to link to the site.

Two places at once

But what should you do when the information in one section of your website should also appear in another section?

As we've done here, you provide a link:

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