What is Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a broad range of methods and techniques aimed at improving the likelihood of users finding a website or the content within it.

Often Search Engine Optimisation (SEO) is referred to as single entity. In truth SEO is not only a broad range of methods and techniques but because the skills are so diverse it may require specialists in several fields to implement most effectively.

This could include:

  • Copywriters
  • Content entry
  • Marketing
  • Public Relations
  • Brand and identity
  • Web designers
  • Image librarians

In fact on occasion the SEO aims of one expert may clash with the aims of another e.g. Brand versus Marketing.