What is Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a broad range of methods and techniques aimed at improving the likelihood of users finding a website or the content within it.
Often Search Engine Optimisation (SEO) is referred to as single entity. In truth SEO is not only a broad range of methods and techniques but because the skills are so diverse it may require specialists in several fields to implement most effectively.
This could include:
- Copywriters
- Content entry
- Marketing
- Public Relations
- Brand and identity
- Web designers
- Image librarians
In fact on occasion the SEO aims of one expert may clash with the aims of another e.g. Brand versus Marketing.