SEO - Search Engine Optimisation
Best practise for optimising your website's findability.
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- Google analytics, Google webmaster tools, how to use them to your benefit.
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- Web page headings and SEO
- How to use web page headings to improve Search Engine Optimisation
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- What is Search Engine Optimisation (SEO)
- Search Engine Optimisation (SEO) is a broad range of methods and techniques aimed at improving the likelihood of users finding a website or the content within it.
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- Duplicate content
- Ensure that your pages compliment each other, not compete with each other.
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- Images
- Best practice for optimising your images for SEO
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- Rich snippets - occasionally very useful
- Microdata is HTML code that lets search engines understand data in your pages, resulting in improved SERP appearance - i.e. rich snippets.